2019 is set to be a landmark year in the ongoing balancing act between businesses extracting the maximum amount of data they can, and still respecting the privacy of their users. Data Privacy Day that took place on the 28th January and was first marked back in 2008 to honour the signing of Convention 108, an international treaty, concerning privacy and data protection. It’s now a day that is internationally recognised and is particularly relevant and significant at a time where many companies are facing scrutiny for their misuse of data.
Last year, we witnessed the introduction of major legislations, such as The EU General Data Protection Regulation (GDPR) that came into effect for the purpose of providing individuals and businesses with information and tools to safeguard their privacy. Despite this, we’ve still seen major players like Facebook and Google being fined for their casual and often relaxed attitudes